Case studies

The problem, the trade-offs, and what actually shipped.

Seven projects written up properly — including the decisions that were harder than they look from the outside.

FormatProblem, approach, shipped

Written up7 projects

Own products1 of the 7

Reading timeAbout 8 minutes

F&B · Mobile app

Crave — AI-powered food discovery

An AI food discovery app that learns what you actually like. Designed and built end-to-end, in-house.

IndustryF&B / consumer tech

PlatformiOS & Android

The problem

Finding food you'll actually love — not just what's nearby — is still largely unsolved. Existing apps recommend by popularity, not personal taste.

Our approach

We built Crave to learn what users love over time. The AI layer surfaces personalised recommendations, lets people "crave" dishes, and builds a taste profile that sharpens with every meal.

What we shipped

A full mobile app: restaurant search, personalised feeds, user profiles, post and review flows, social features, and a real-time restaurant view — every screen designed and coded by our team.

AIPersonalised discovery

2App stores

100%Built in-house

0→1Concept to shipped

Retail · Web

AD Time — Watch distributor storefront

A digital storefront worthy of the premium watch brands they distribute across Malaysia.

IndustryLuxury watches / retail

PlatformWeb

Liveadtime.com.my

The problem

Their existing site undersold the brands they carry. Customers landed on a page that looked nothing like a Charles Jourdan counter.

Our approach

Rich visual presentation and quiet navigation, so the watches carry the page. A brand-first design system built on elegance and clarity rather than decoration.

What we shipped

A fully custom web experience with brand catalogue pages, a dealer locator, and a UI that matches the positioning of the brands on display.

Sports · Web

Pickle Depot — Premium pickleball venue

Tournament-grade courts, a mezzanine lounge and a real community. The site finally matches the room.

IndustrySports & leisure

PlatformWeb

Livepickledepot.com.my

The problem

One of Malaysia's best pickleball facilities had an online presence that gave away none of the energy of the physical venue.

Our approach

We built around their own brand line — "big dink energy" — with bold type, immersive court photography, and a layout that moves visitors toward a booking rather than a browse.

What we shipped

A full site covering bookings, pricing, coaching, community and membership, with a UX that works for league regulars and curious first-timers alike.

Beauty · E-commerce

Chloeya — Hair serum e-commerce

A direct-to-consumer store as restrained as the product it sells.

IndustryBeauty / hair care

PlatformWeb · E-commerce

Livechloeya.com

The problem

A premium product — The Alpha Hair Serum — with no digital home to match it. They needed a site that tells the brand story and sells direct.

Our approach

Minimal by decision, not by default. We removed everything that didn't serve the product or the buyer, keeping focus on product photography, plain-language benefits, and a short path to checkout.

What we shipped

A full e-commerce site with product pages, benefit breakdowns, ratings, and a checkout tuned for mobile — where most of their traffic lands.

Fitness · Web

SportivaLife — Premium gym, rebuilt for speed

A Netherlands gym rebuilt around performance and a clean path to membership.

IndustryFitness

PlatformWeb

Livesportivalife.nl

The problem

The old site was slow and read as generic. Prospective members were arriving and leaving without booking a trial.

Our approach

A ground-up redesign with a strong hero, explicit membership pathways, and a visual language that pushes toward action today rather than someday.

What we shipped

A fast modern gym site with membership pages, class schedules, trainer profiles, and calls-to-action placed where the decision actually happens.

Sport · Web

Tactical Padel — Handmade in Spain, sold worldwide

A cinematic brand site for a premium padel racket maker, built around athletes, limited editions and the wait for the e-shop.

IndustrySports equipment / premium retail

PlatformWeb

Livetacticalpadel.com

Athlete profile page — Lucas Bergamini

Tactical Padel — Midnight Edition product range — Midnight Edition product range

The problem

Rackets handmade in Spain for professional tour players, with no digital presence carrying that weight. The brand needed to read as premium before a single product was on sale.

Our approach

We built it like a lookbook rather than a catalogue: full-bleed film stills, outlined display type, a restrained red accent, and numbered sections that walk from the brand to its athletes to the frames themselves. With the shop not yet live, the whole page drives one action — join the list for exclusive access.

What we shipped

A full brand experience with an immersive hero, athlete profiles carrying each player's weight, play style and level, the Midnight Edition and Limited Edition ranges, and a waiting-list capture ahead of the Q4 2026 e-shop launch.

Automotive · Web

Glaz Pro Detailing — Car care, from scratch

A detailing business with no digital footprint at all — brand, site and booking flow built from zero.

IndustryAutomotive / detailing

PlatformWeb

The problem

High-quality work and no website to prove it. They were losing customers to competitors who simply showed up in search.

Our approach

We built around their own promise — "experience the ultimate shine" — with dark dramatic visuals, before-and-after galleries, and a service breakdown that answers the pricing question before anyone picks up the phone.

What we shipped

A full brand website with services, product information, a gallery, and a booking flow designed to work as hard as the team behind the polisher.

Next step

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